You're Managing Writers, Not Running a Strategy
When content production depends on coordinating freelancers across separate briefs, separate revision cycles, and separate deliverables, the marketing director stops being a strategist and starts being a project manager. Every article is its own negotiation. Quality varies. Voice drifts. The cumulative output still doesn't add up to a coherent search presence. The work expands to fill the time available, without producing the topical authority that actually moves rankings.